Recruitment of adolescents for a smoking study: use of traditional strategies and social media

Translational Behavioral Medicine
Michelle A RaitMark L Rubinstein

Abstract

Engaging and retaining adolescents in research studies is challenging. Social media offers utility for expanding the sphere of research recruitment. This study examined and compared traditional and Facebook-based recruitment strategies on reach, enrollment, cost, and retention. Substance users aged 13-17 years were recruited through several methods, including social media, a study website, fliers, talks in schools, bus ads, and referrals. Study involvement included a one-time visit and semiannual follow-up surveys. 1265 individuals contacted study personnel; 629 were ineligible; 129 declined; and 200 participants enrolled. Facebook drew the greatest volume but had a high rate of ineligibles. Referrals were the most successful and cost-effective ($7 per enrolled participant); school talks were the least. Recruitment source was unrelated to retention success. Facebook may expand recruitment reach, but had greater financial costs and more ineligible contacts, resulting in fewer enrollees relative to traditional interpersonal recruitment methods. Referrals, though useful for study engagement, did not provide a differential benefit in terms of long-term retention.

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Citations

May 20, 2016·Journal of Medical Internet Research·Krysten W BoldLisa M Fucito
Nov 9, 2016·Journal of Medical Internet Research·Jane Topolovec-Vranic, Karthik Natarajan
Dec 22, 2016·International Journal of Environmental Research and Public Health·Kaitlyn E BrodarNoel T Brewer
Nov 9, 2017·Prevention Science : the Official Journal of the Society for Prevention Research·Sabrina OesterleMegan A Moreno
Oct 11, 2019·JMIR Public Health and Surveillance·Kelsey Lynett FordSheana Bull
May 28, 2020·Journal of Medical Internet Research·David CavalloSusan Flocke
Nov 17, 2016·Journal of Medical Internet Research·Jamie GuilloryYuli Hsieh
Feb 28, 2018·Journal of Medical Internet Research·Alan R TeoSteven K Dobscha
Feb 9, 2019·Journal of Cancer Education : the Official Journal of the American Association for Cancer Education·Allison J LazardErin L Sutfin
Nov 5, 2020·Journal of Medical Internet Research·Mette Brøgger-MikkelsenSimon Francis Thomsen
Apr 30, 2021·Brazilian Dental Journal·Rafael R MoraesFlávio F Demarco
May 28, 2021·Journal of Medical Internet Research·Charline BourGuy Fagherazzi

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