Reducing automatically activated racial prejudice through implicit evaluative conditioning

Personality & Social Psychology Bulletin
Michael A Olson, R H Fazio

Abstract

The authors report a set of experiments that use an implicit evaluative conditioning procedure to reduce automatically activated racial prejudice in White participants in a short period and with relatively few trials. Experiment 1 demonstrated that participants were unaware of the repeated conditioned stimulus-unconditioned stimulus (CS-US) pairings of Black-good and White-bad. In Experiment 2, the procedure was found to be effective in reducing prejudice as indicated by an evaluative priming measure of automatically activated racial attitudes. In Experiment 3, this reduction in prejudice was found to persist throughout a 2-day separation between the conditioning procedure and the administration of the dependent measure. The implications of the present findings for the persistence of automatically activated racial prejudice are discussed.

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Citations

Feb 12, 2013·Journal of Abnormal Child Psychology·Ernest N JourilesM Catherine Dodson
Apr 22, 2009·Journal of Personality and Social Psychology·Christopher R JonesMichael A Olson
Jun 20, 2012·Journal of Personality and Social Psychology·Priyanka B CarrKristin Pauker
Feb 21, 2013·The Journal of Social Psychology·Andrea R FrenchBruce E Blaine
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Oct 1, 2007·Social Cognition·Russell H Fazio
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Apr 20, 2010·Journal of Experimental Social Psychology·H Anna HanRussell H Fazio
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Jun 29, 2018·Personality & Social Psychology Bulletin·Sean HughesJan De Houwer

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