Refurbished or Remanufactured?-An Experimental Study on Consumer Choice Behavior

Frontiers in Psychology
Yao ChenXuening Jia

Abstract

Remanufacturing is one of the important means to achieve circular economy and improve the reuse of resources. But, compared with the reuse of old parts, most ordinary Chinese consumers are not familiar with remanufacturing. Because of this, the development of China's remanufacturing industry is hindered. This paper introduces two kinds of consumer goods with different attributes, namely MP4 (the hedonic product) and cartridge (the functional product). The empirical study on the consumption behavior of Chinese consumers when they are faced with a variety of recycling options was performed. Empirical studies are divided into two stages: participants need to give hypothetical purchase decisions when facing situations of two products (new products and remanufactured products) and three products including refurbishment products, respectively. This paper analyzes the purchase intention and decision-making process of Chinese consumers for remanufactured products, new products, and refurbished products in these two situations. The consumers' willingness to pay for remanufactured products and refurbished products is also part of the study. The experimental results verify that consumers have a different selection mechanism for new produc...Continue Reading

References

Feb 23, 2019·International Journal of Environmental Research and Public Health·Yue WangBangyi Li

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