Reliability and validity of a novel tool to comprehensively assess food and beverage marketing in recreational sport settings

The International Journal of Behavioral Nutrition and Physical Activity
Rachel ProwseKim D Raine

Abstract

Current methods for evaluating food marketing to children often study a single marketing channel or approach. As the World Health Organization urges the removal of unhealthy food marketing in children's settings, methods that comprehensively explore the exposure and power of food marketing within a setting from multiple marketing channels and approaches are needed. The purpose of this study was to test the inter-rater reliability and the validity of a novel settings-based food marketing audit tool. The Food and beverage Marketing Assessment Tool for Settings (FoodMATS) was developed and its psychometric properties evaluated in five public recreation and sport facilities (sites) and subsequently used in 51 sites across Canada for a cross-sectional analysis of food marketing. Raters recorded the count of food marketing occasions, presence of child-targeted and sports-related marketing techniques, and the physical size of marketing occasions. Marketing occasions were classified by healthfulness. Inter-rater reliability was tested using Cohen's kappa (κ) and intra-class correlations (ICC). FoodMATS scores for each site were calculated using an algorithm that represented the theoretical impact of the marketing environment on food pr...Continue Reading

References

Jun 21, 2006·Journal of Nutrition Education and Behavior·Sara C FoltaRachel Meltzer
Mar 27, 2007·American Journal of Preventive Medicine·Brian E SaelensLawrence D Frank
Mar 21, 2009·The Milbank Quarterly·Kelly D Brownell, Kenneth E Warner
Dec 9, 2009·Public Health Nutrition·Melissa Nelson LaskaJoel Gittelsohn
Dec 18, 2009·Public Health Nutrition·Sara F L KirkYoni Freedhoff
Oct 16, 2010·Health Promotion International·Bridget KellyBen J Smith
Dec 15, 2010·Injury·Vanessa A ScholtesRudolf W Poolman
Feb 1, 2011·The International Journal of Behavioral Nutrition and Physical Activity·Ellen van KleefBrian Wansink
Jul 27, 2011·Journal of Public Health Management and Practice : JPHMP·Akiko S Hosler, Aliza Dharssi
Dec 8, 2011·Canadian Journal of Dietetic Practice and Research : a Publication of Dietitians of Canada = Revue Canadienne De La Pratique Et De La Recherche En Diététique : Une Publication Des Diététistes Du Canada·Dana Lee OlstadLinda J McCargar
Mar 7, 2012·American Journal of Public Health·Jennifer L Harris, Samantha K Graff
Jul 18, 2012·Childhood Obesity·Charlene Elliott
Aug 13, 2013·Journal of Science and Medicine in Sport·Bridget KellyLouise A Baur
Oct 23, 2013·Obesity Reviews : an Official Journal of the International Association for the Study of Obesity·B KellyUNKNOWN INFORMAS
Apr 18, 2015·The International Journal of Behavioral Nutrition and Physical Activity·Luke WolfendenJohn Wiggers
Nov 17, 2015·Canadian Journal of Dietetic Practice and Research : a Publication of Dietitians of Canada = Revue Canadienne De La Pratique Et De La Recherche En Diététique : Une Publication Des Diététistes Du Canada·Brian K C LoCatherine L Mah
Oct 30, 2016·Journal of the Academy of Nutrition and Dietetics·Andrew D OgleChristina A Roberto
Jan 23, 2017·Australian and New Zealand Journal of Public Health·Tara Boelsen-RobinsonAnna Peeters

❮ Previous
Next ❯

Citations

Nov 16, 2018·Canadian Journal of Dietetic Practice and Research : a Publication of Dietitians of Canada = Revue Canadienne De La Pratique Et De La Recherche En Diététique : Une Publication Des Diététistes Du Canada·Rachel J L ProwseKim D Raine
Nov 16, 2019·Current Nutrition Reports·Charlene Elliott, Emily Truman
May 18, 2020·Journal of Nutrition Education and Behavior·Rachel J L ProwseKim D Raine

❮ Previous
Next ❯

Software Mentioned

FoodMATS
Statistical Package for the Social Sciences
Power

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.