Response rate, response time, and economic costs of survey research: A randomized trial of practicing pharmacists

Research in Social & Administrative Pharmacy : RSAP
Patrick C HardiganManuel J Carvajal

Abstract

There is a gap between increasing demands from pharmacy journals, publishers, and reviewers for high survey response rates and the actual responses often obtained in the field by survey researchers. Presumably demands have been set high because response rates, times, and costs affect the validity and reliability of survey results. Explore the extent to which survey response rates, average response times, and economic costs are affected by conditions under which pharmacist workforce surveys are administered. A random sample of 7200 U.S. practicing pharmacists was selected. The sample was stratified by delivery method, questionnaire length, item placement, and gender of respondent for a total of 300 observations within each subgroup. A job satisfaction survey was administered during March-April 2012. Delivery method was the only classification showing significant differences in response rates and average response times. The postal mail procedure accounted for the highest response rates of completed surveys, but the email method exhibited the quickest turnaround. A hybrid approach, consisting of a combination of postal and electronic means, showed the least favorable results. Postal mail was 2.9 times more cost effective than the ...Continue Reading

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Citations

Oct 17, 2016·Research in Social & Administrative Pharmacy : RSAP·Jon AgleyRuth A Gassman
Apr 26, 2018·Pharmacy : Journal of Pharmacy, Education and Practice·Christine A EchtenkampAmany K Hassan
Oct 19, 2017·Journal of the American Medical Informatics Association : JAMIA·Oscar O AgoroHamish S F Fraser
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Aug 20, 2019·Journal of Pharmacy Practice·Cameron LanierKim Kelly
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Nov 7, 2019·Pharmacy : Journal of Pharmacy, Education and Practice·Shane P DesselleKimberly C McKeirnan
Sep 14, 2017·Research in Social & Administrative Pharmacy : RSAP·Shane P DesselleG Leela Raja
Sep 10, 2020·Research in Social & Administrative Pharmacy : RSAP·Kristen Olson
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Jun 13, 2021·Journal of Clinical Epidemiology·Marina Christ FrancoDavid Moher
Jul 8, 2021·Journal of Primary Care & Community Health·Ravindra GaneshRyan T Hurt
Jul 20, 2021·Research in Social & Administrative Pharmacy : RSAP·Shane P DesselleSujith Ramachandran
Aug 5, 2021·Canadian Pharmacists Journal : CPJ = Revue Des Pharmaciens Du Canada : RPC·Sarah-Emily NowlanMatt Tachuk
Nov 13, 2018·Research in Social & Administrative Pharmacy : RSAP·Jon AgleyTara Miller

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