Sales effects of product health information at points of purchase: a systematic review

Public Health Nutrition
Jonathan Van 't Riet

Abstract

Information about healthy and unhealthy nutrients is increasingly conveyed at the point of purchase. Many studies have investigated the effects of product health information on attitudes and intentions, but the empirical evidence becomes sketchier when the focus of research is actual purchase behaviour. The present paper provides an overview of empirical evidence on the effectiveness of product health information for food products at the point of purchase. A systematic literature review was conducted. Only studies were included that assessed the effect of product health information at the point of purchase on actual purchase behaviour, using data provided by stores' sales records or obtained by investigating customer receipts as the primary outcome measure. The included studies' target group comprised supermarket clientele. Several studies found no significant effects of product health information on actual purchase behaviour. Interventions were more likely to be effective when they lasted for a longer time, when they included additional intervention components, and when they targeted the absence of unhealthy nutrients instead of or in addition to the presence of healthy nutrients. No strong evidence for the effectiveness of pr...Continue Reading

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Citations

Dec 25, 2015·American Journal of Preventive Medicine·Pauline DucrotSandrine Péneau
Mar 19, 2016·JMIR MHealth and UHealth·Ekaterina VolkovaCliona Ni Mhurchu
Oct 16, 2015·The British Journal of Nutrition·Amanda TaylorManny Noakes
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Jun 11, 2014·Critical Reviews in Food Science and Nutrition·Ellen Van Kleef, Hans Dagevos
Sep 21, 2016·The International Journal of Behavioral Nutrition and Physical Activity·Chantal JuliaSerge Hercberg
Jan 25, 2013·Public Health Nutrition·Carl Lachat, Marilyn Tseng
Oct 27, 2017·Nutrition Reviews·S Setareh SanjariYasemin Boztug
Sep 30, 2016·The International Journal of Behavioral Nutrition and Physical Activity·Axel GamburzewNicole Darmon
Dec 3, 2015·Current Obesity Reports·Ekaterina Volkova, Cliona Ni Mhurchu
Feb 18, 2021·Appetite·Julia Carins, Svetlana Bogomolova
Apr 8, 2021·The International Journal of Behavioral Nutrition and Physical Activity·J C HoeninkJ D Mackenbach
Nov 25, 2020·Journal of the Academy of Nutrition and Dietetics·Allison D YoderDeepa Handu

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