Sanitation marketing: A systematic review and theoretical critique using the capability approach

Social Science & Medicine
D J BarringtonJ Bartram

Abstract

Sanitation is a human right that benefits health. As such, technical and behavioural interventions are widely implemented to increase the number of people using sanitation facilities. These include sanitation marketing interventions (SMIs), in which external support agencies (ESAs) use a hybrid of commercial and social marketing tools to increase supply of, and demand for, sanitation products and services. However, there is little critical discourse on SMIs, or independent rigorous analysis on whether they increase or reduce well-being. Most available information is from ESAs about their own SMI implementation. We systematically reviewed the grey and peer-reviewed literature on sanitation marketing, including qualitatively analysing and calculating descriptive statistics for the parameters measured, or intended to be measured, in publications reporting on 33 SMIs. Guided by the capability approach to development we identified that publications for most SMIs (n = 31, 94%) reported on commodities, whilst fewer reported on parameters related to impacts on well-being (i.e., functionings, n = 22, 67%, and capabilities, n = 20, 61%). When evaluating future SMIs, it may be useful to develop a list of contextualised well-being indicato...Continue Reading

Citations

Feb 23, 2019·The American Journal of Tropical Medicine and Hygiene·Kojo Yeboah-AntwiDavidson H Hamer
Sep 29, 2018·International Journal of Environmental Research and Public Health·Carmen AnthonjJamie Bartram
Jun 24, 2021·Environmental Health Insights·Naomi Vernon, Jamie Myers
Dec 4, 2021·PloS One·Hannah Jayne Robinson, Dani Jennifer Barrington

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