PMID: 15247841Jul 13, 2004Paper

Saturday-morning television: do sponsors promote high-risk behavior for burn injury?

The Journal of Burn Care & Rehabilitation
Tina L PalmieriDavid G Greenhalgh

Abstract

Television has become an important tool for learning and socialization in children. Although television violence has been associated with adverse effects, data on depiction of fire and burn injury are lacking. We sought to determine whether Saturday-morning television programming, viewed primarily by children, depicts fire and burn injury as safe or without consequence, thus potentially increasing the incidence of burn injury in children. This was a prospective observational study. Saturday-morning children's television programs were videotaped from 7 AM to 11 AM for eight different television networks during a 6-month period. Tapes were scored for scenes depicting fire or smoke by independent observers. Recorded items included show category, scene type, gender target, context of fire, and outcome after exposure to flame. Fire events were documented during programs and their associated commercials. A total of 108 hours of children's programs, 16 hours per network, were recorded. Scenes depicting fire or smoke were identified 1960 times, with 39% of events occurring during the program itself and 61% in commercials. Fire was depicted as either safe or without consequence in 64% of incidents. Action adventure stories accounted for...Continue Reading

References

Apr 18, 2000·Archives of Pediatrics & Adolescent Medicine·F K WinstonE Bhatia
Aug 10, 2001·Pediatric Clinics of North America·T N Robinson

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Citations

Feb 19, 2005·Health Communication·William Evans
Mar 26, 2013·Burns : Journal of the International Society for Burn Injuries·H Sadeghi BazarganiR Mohamadi

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