Science-based communication to decrease disparities in adult pneumococcal vaccination rates.

Journal of the American Pharmacists Association : JAPhA
Brian S KruegerKerry L LaPlante

Abstract

The objective of our study was to determine the effects of science-based communications on the attitude toward pneumococcal vaccination and understand how nonwhite racial and ethnic populations respond to these messages. Our team tested several science-based communications using a nationally representative survey, and validated them in a local community pharmacy as a field experiment. The nationally representative sample phase was a survey of 3276 participants, conducted by YouGov, a leading online survey firm. The field experiment was conducted at a community pharmacy in the northeastern United States and included 86 participants. In the national survey, participants were assigned to treatment groups or a control group to determine the effects of messaging strategies on influencing favorable views of pneumococcal vaccination. In the field experiment, participants were assigned to treatment or control groups to determine if the messaging strategies affected intent to ask a medical professional about the vaccine. The nationally representative sample survey identified that messaging that focused on community and family duty had statistically significant treatment effects toward increasing individuals' perception of personal impor...Continue Reading

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