Seeing the beauty in everyday people: a qualitative study of young Australians' opinions on body image, the mass media and models

Body Image
Phillippa C DiedrichsMarguerite Kelly

Abstract

While governments have called for greater body size diversity in media imagery to promote positive body image and prevent disordered eating, the fashion and advertising industries often argue that average-size models do not appeal to consumers. Focus groups were conducted with 76 young Australian women and men to provide a previously neglected consumer perspective on this debate. Thematic analysis identified dissatisfaction with the restricted range of body sizes, and the objectification of women, in media imagery. Participants indicated a desire for change and positive reactions to average-size models in advertising, but also suggested barriers to their increased use, including concerns about the promotion of obesity. The results suggest that there is some consumer support for increased body size diversity in media imagery. Consumer and industry barriers, however, will need to be addressed in the future if this is to be an effective public health intervention to promote positive body image.

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Citations

Dec 4, 2012·Journal of Women & Aging·Beth Montemurro, Meghan M Gillen
Dec 18, 2013·Journal of Epidemiology and Community Health·Zia Ul-HaqJill P Pell
Aug 19, 2014·Body Image·Glen S JankowskiMarika Tiggemann
Feb 5, 2016·Current Obesity Reports·Renata L Cinelli, Jennifer A O'Dea
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Aug 16, 2017·Journal of Health Psychology·Dinusha Nc CraggLee Kannis-Dymand
Aug 9, 2018·Public Health Nutrition·Heather J BaldwinBridget Kelly
Oct 12, 2013·The British Journal of Psychiatry : the Journal of Mental Science·Helen SharpeUlrike Schmidt
Oct 20, 2018·Psychology & Health·Glen S JankowskiPhillippa C Diedrichs
Mar 23, 2021·International Journal of Nursing Practice·Shu Wen LinKuan Pin Lin

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