Self-expression and relationship formation in high relational mobility environments: A study of dual users of American and Japanese social networking sites

International Journal of Psychology : Journal International De Psychologie
Kosuke Takemura, Satoko Suzuki

Abstract

This study proposes that self-expression motivation, an aspect of independent/individualistic psychological tendencies, aids in the formation of social relationships when social relationships are open and mobile. In societies characterised by high relational mobility (e.g., North America), which creates market-like competition in social relationships, individuals must express their uniqueness and worthiness to form new social relationships. Self-expression motivation has a relatively weak effect on relationship formation in low relational mobility societies (e.g., Japan), where social relationships are generally predetermined. This hypothesis was examined and supported through a study on dual users of two social networking sites-Facebook and Mixi (the "Facebook of Japan"). As expected, relational mobility was higher on Facebook than on Mixi. Moreover, the association between self-expression motivation and the number of new friends met on Facebook/Mixi was more positive for Facebook than it was for Mixi. The social functionality of independent tendencies is then discussed.

References

Sep 24, 2004·Journal of Personality and Social Psychology·Shelley E TaylorMelissa S Dunagan
Jan 5, 2007·Journal of Personality and Social Psychology·Heejung S Kim, David K Sherman
Jun 27, 2008·Psychological Science·Toshio YamagishiJoanna Schug

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Citations

Mar 1, 2018·Personality & Social Psychology Bulletin·Cynthia S WangAngela K-Y Leung

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