Selfie-Objectification: Self-Objectification and Positive Feedback ("Likes") are Associated with Frequency of Posting Sexually Objectifying Self-Images on Social Media

Body Image
Beth T BellLucy Dunbar

Abstract

The present study is the first to examine the extent to which young adult women post objectifying self-images on social media, and whether the frequency of posting such content can be predicted by self-objectification and positive feedback (likes). Eighty-six young adult women from the UK (Age M = 19.88; SD = 1.34, Range = 18-24) completed self-report measures of self-objectification and social media use. The 20 most recent images they had posted on their personal Instagram accounts were downloaded (Image N = 1720) and content analysed for self-objectifying content. The analysis found that 29.77% of participants' Instagram images were objectified, though there were individual differences. Higher frequency of posting objectified self-images was associated with trait self-objectification and receiving more likes on this type of self-image, relative to non-objectified self-images. The implications of the novel findings for objectification theory are discussed within.

Citations

Apr 11, 2019·Cadernos de saúde pública·Wanderson Roberto da SilvaJuliana Alvares Duarte Bonini Campos
Feb 13, 2020·Frontiers in Psychology·Lara Winn, Randolph Cornelius
Aug 21, 2021·Frontiers in Psychology·Juan ZhangChenggang Wu
Oct 5, 2021·Journal of Medical Internet Research·Joanne Mayoh, Ian Jones
Jan 13, 2022·The Journal of Psychology·M Dolores Sánchez-HernándezFrancisca Expósito

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