Short communication: study on veterinarian communication skills preferred and perceived by dairy farmers

Research in Veterinary Science
M Cipolla, A Zecconi

Abstract

Effective communication in dairy farms improves management and herd health, and it is also pivotal for public health in a "from farm to fork" perspective. This paper reports the results of a descriptive study on dairy farmers' perception of veterinarian and other consultants' communication skills. Perceived communication skills showed to be significantly lower than desired ones for all the professional figures considered. Despite these unsatisfactory results, veterinarian were the most appreciated and skilled consultants. The observed farmers' dissatisfaction increases farmers' difficulties in identifying proper targets and proper consultant. An increase in the skill of veterinarian to deliver effective and tailored messages could help to overcome the problem.

References

Apr 10, 2003·The Veterinary Clinics of North America. Food Animal Practice·Pamela L Ruegg
Jan 12, 2010·Journal of Dairy Science·K HuijpsA G J M Oude Lansink
Jan 29, 2010·Journal of Dairy Science·J JansenT J G M Lam
Feb 18, 2011·New Zealand Veterinary Journal·E Kristensen, E B Jakobsen
Feb 25, 2011·Preventive Veterinary Medicine·Erling Kristensen, Esben B Jakobsen
Jun 6, 2012·The Veterinary Clinics of North America. Food Animal Practice·Jolanda Jansen, Theo J G M Lam
Feb 11, 2014·Research in Veterinary Science·Erminio TrevisiMassimo Amadori
Dec 3, 2014·Preventive Veterinary Medicine·Marjolein DerksLoren W Tauer

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Citations

Oct 19, 2021·Frontiers in Veterinary Science·James John BrocketHelen Mary Higgins

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