PMID: 3762474Oct 20, 1986Paper

Smokers' understandings of cigarette yield labels

The Medical Journal of Australia
S ChapmanM Wakefield

Abstract

An important part of public health policy on the control of smoking is the promotion of a reduction in intake of tar by persons who continue to smoke. One method that may contribute towards such a reduction is to encourage smokers to choose cigarette brands that contain low tar levels. This in turn might be promoted by the comprehensible labelling of cigarette packets with tar yields. We tested our hypothesis that the current information about tar yield on cigarette packets is incomprehensible to smokers on a sample of 498 persons (original sample, 500) who smoked. Only 10 (2%) smokers were able to state the correct tar content of their cigarette. On a scaled range of tar levels in all cigarette brands that are available in Australia, 344 (69.1%) smokers underestimated the level in their cigarette brand. On this scale, 280 (56%) smokers placed randomly chosen tar levels in the wrong category. It was agreed by 360 (72%) smokers that comparative tar yields should be displayed at all points of tobacco sale. It is recommended that a condition of issuing a licence to retail tobacco should be that the tar, nicotine and carbon monoxide yield information for all cigarette brands that are available in a national market should be display...Continue Reading

References

Dec 1, 1976·Environmental Research·E C HammondE A Lew
Jun 1, 1982·Journal of Epidemiology and Community Health·T HigenbottamG Rose

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Citations

Oct 9, 2012·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·David HammondEmily Brennan
Mar 7, 2015·Nihon eiseigaku zasshi. Japanese journal of hygiene·Kanae BekkiNaoki Kunugita
Apr 5, 2011·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Dorothy K HatsukamiMitch R Zeller
Nov 1, 2011·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·David Hammond
Oct 1, 1989·American Journal of Public Health·S Chapman
May 1, 1990·American Journal of Public Health·R M DavisS A Hawk

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