Social influence as a driver of engagement in a web-based health intervention.

Journal of Medical Internet Research
Josée Poirier, Nathan K Cobb

Abstract

Web-based health interventions can drive behavior change, but their effectiveness depends on participants' usage. A well-recognized challenge with these interventions is nonusage attrition or weak engagement that results in participants receiving low doses of the intervention, negatively affecting outcomes. We present an approach based on the theoretical concepts of social influence and complex contagion in an effort to address the engagement problem in a specific, commercial, online behavior change intervention. To examine the relation between social ties and engagement within a specific online intervention. The aims were (1) to determine whether experiencing the intervention socially influences engagement, such that individuals with social ties show higher engagement than those without ties, and (2) to evaluate whether complex contagion increases engagement-that is, whether engagement increases as the number of ties an individual has in the intervention increases. We analyzed observational data from 84,828 subscribed members of a specific Web-based intervention, Daily Challenge. We compiled three measures of engagement for every member: email opens, site visits, and challenge completions (response to action prompts). We compa...Continue Reading

References

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Citations

Sep 28, 2013·Translational Behavioral Medicine·Nathan K Cobb, Josée Poirier
Dec 14, 2012·Journal of Medical Internet Research·Emily BrindalManny Noakes
Jan 29, 2013·Journal of Medical Internet Research·Amanda RichardsonDonna Vallone
May 17, 2013·Journal of Medical Internet Research·Tim M H LiPaul S F Yip
Apr 16, 2014·BMC Medical Informatics and Decision Making·Eleonora AgricolaAlberto E Tozzi
May 3, 2014·International Journal of Environmental Research and Public Health·Shu-Man ChangPing Pete Chong
Sep 30, 2014·Translational Behavioral Medicine·Wen-Ying Sylvia ChouStephen Kunath
Jul 10, 2014·Journal of the American Medical Informatics Association : JAMIA·Liliana LaranjoAnnie Y S Lau
Dec 21, 2013·American Journal of Preventive Medicine·Nathan K Cobb, Josée Poirier
Jan 15, 2015·Translational Behavioral Medicine·David N CavalloAlice S Ammerman
May 29, 2016·Journal of Marital and Family Therapy·Iana IanakievaAmanda Pereira
Nov 12, 2016·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Amanda L GrahamDavid B Abrams
Dec 20, 2016·Annual Review of Public Health·Thomas W Valente, Stephanie R Pitts
Aug 5, 2017·Journal of Medical Internet Research·Min-Je ChoiJina Huh
Nov 25, 2014·Current Opinion in Psychiatry·Sagar V Parikh, Paulina Huniewicz
Jun 8, 2018·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·Amanda L GrahamMichael S Amato
Feb 16, 2018·Translational Behavioral Medicine·Joseph E M van AgterenBrian J Smith
Feb 24, 2018·Journal of Medical Internet Research·Sheik Mohammad Roushdat Ally ElaheebocusLucy Yardley
Feb 6, 2019·International Journal of Environmental Research and Public Health·Sharon LawnJames Stewart
Jun 4, 2020·Journal of Medical Internet Research·Jasmine Maria PetersenIvanka Prichard
Jun 6, 2021·Appetite·Nilsah Cavdar AksoyAlev Kocak Alan

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Software Mentioned

R
Daily Challenge
QuitNet
Daily

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