Source credibility and evidence format: examining the effectiveness of HIV/AIDS messages for young African Americans

Journal of Health Communication
Lesa Hatley Major, Renita Coleman

Abstract

Using experimental methodology, this study tests the effectiveness of HIV/AIDS prevention messages tailored specifically to college-aged African Americans. To test interaction effects, it intersects source role and evidence format. The authors used gain-framed and loss-framed information specific to young African Americans and HIV to test message effectiveness between statistical and emotional evidence formats, and for the first time, a statistical/emotional combination format. It tests which source--physician or minister--that young African Americans believe is more effective when delivering HIV/AIDS messages to young African Americans. By testing the interaction between source credibility and evidence format, this research expands knowledge on creating effective health messages in several major areas. Findings include a significant interaction between the role of physician and the combined statistical/emotional format. This message was rated as the most effective way to deliver HIV/AIDS prevention messages.

References

Aug 1, 1990·Journal of Behavioral Medicine·R Cody, C Lee
Jan 30, 1981·Science·A Tversky, D Kahneman
Apr 2, 1997·JAMA : the Journal of the American Medical Association·M F FlemingR London
Oct 10, 1998·Cancer Practice·L R MetschC Miles
Feb 7, 1995·American Journal of Health Promotion : AJHP·C E LopesD L Crippins
Apr 9, 1999·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·C DiIorioM Hockenberry-Eaton
May 18, 1999·Preventive Medicine·E A Klonoff, H Landrine
Aug 18, 1999·JAMA : the Journal of the American Medical Association·L Cooper-PatrickD E Ford
Sep 22, 1999·Journal of General Internal Medicine·G Corbie-SmithS Moody-Ayers
Oct 26, 1999·Health Education & Behavior : the Official Publication of the Society for Public Health Education·W E CunninghamR M Andersen
Feb 16, 2000·Cancer Nursing·J H ChelfR Durazo-Arvizu
Feb 17, 2000·MCN. the American Journal of Maternal Child Nursing·I A Nwoga
Feb 24, 2001·Health Education & Behavior : the Official Publication of the Society for Public Health Education·K L MeredithV J Fraser
Feb 24, 2001·Social Science & Medicine·V S FreimuthT Duncan
May 8, 2001·Journal of American College Health : J of ACH·H HestickK D Sydnor
Oct 20, 2001·The Linacre Quarterly·Peter A Clark
Mar 21, 2002·Preventive Medicine·Jasjit S AhluwaliaKari Jo Harris
Mar 29, 2002·American Journal of Public Health·Catherine F MusgraveGregory J Allen
Dec 7, 2002·Journal of Health and Social Behavior·Thomas A Laveist, Amani Nuru-Jeter
Apr 16, 2003·Health Education & Behavior : the Official Publication of the Society for Public Health Education·Matthew W KreuterVetta Sanders-Thompson
Jul 23, 2003·AIDS·Paul A Volberding
Dec 13, 2003·Science·Mark W Rosegrant, Sarah A Cline
Jan 8, 2004·JAMA : the Journal of the American Medical Association·Joan Stephenson
May 11, 2004·Skinmed·Amy EvansMichael Waugh
Nov 9, 2004·The Journal of Psychology·Susan K Opt, Donald A Loffredo
Jan 27, 2005·Journal of Acquired Immune Deficiency Syndromes : JAIDS·Laura M Bogart, Sheryl Thorburn
Jan 13, 2006·Journal of General Internal Medicine·Lisa A CooperThomas S Inui
Jun 30, 2007·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·Matthew W KreuterSabra Woolley
Oct 17, 2008·American Journal of Public Health·Donald MusaStephen B Thomas
Jan 1, 1998·Trends in Cognitive Sciences·A Margaret ElowsonC Lazaro-Perea

❮ Previous
Next ❯

Related Concepts

Trending Feeds

COVID-19

Coronaviruses encompass a large family of viruses that cause the common cold as well as more serious diseases, such as the ongoing outbreak of coronavirus disease 2019 (COVID-19; formally known as 2019-nCoV). Coronaviruses can spread from animals to humans; symptoms include fever, cough, shortness of breath, and breathing difficulties; in more severe cases, infection can lead to death. This feed covers recent research on COVID-19.

Blastomycosis

Blastomycosis fungal infections spread through inhaling Blastomyces dermatitidis spores. Discover the latest research on blastomycosis fungal infections here.

Nuclear Pore Complex in ALS/FTD

Alterations in nucleocytoplasmic transport, controlled by the nuclear pore complex, may be involved in the pathomechanism underlying multiple neurodegenerative diseases including Amyotrophic Lateral Sclerosis and Frontotemporal Dementia. Here is the latest research on the nuclear pore complex in ALS and FTD.

Applications of Molecular Barcoding

The concept of molecular barcoding is that each original DNA or RNA molecule is attached to a unique sequence barcode. Sequence reads having different barcodes represent different original molecules, while sequence reads having the same barcode are results of PCR duplication from one original molecule. Discover the latest research on molecular barcoding here.

Chronic Fatigue Syndrome

Chronic fatigue syndrome is a disease characterized by unexplained disabling fatigue; the pathology of which is incompletely understood. Discover the latest research on chronic fatigue syndrome here.

Evolution of Pluripotency

Pluripotency refers to the ability of a cell to develop into three primary germ cell layers of the embryo. This feed focuses on the mechanisms that underlie the evolution of pluripotency. Here is the latest research.

Position Effect Variegation

Position Effect Variagation occurs when a gene is inactivated due to its positioning near heterochromatic regions within a chromosome. Discover the latest research on Position Effect Variagation here.

STING Receptor Agonists

Stimulator of IFN genes (STING) are a group of transmembrane proteins that are involved in the induction of type I interferon that is important in the innate immune response. The stimulation of STING has been an active area of research in the treatment of cancer and infectious diseases. Here is the latest research on STING receptor agonists.

Microbicide

Microbicides are products that can be applied to vaginal or rectal mucosal surfaces with the goal of preventing, or at least significantly reducing, the transmission of sexually transmitted infections. Here is the latest research on microbicides.