Stocking characteristics and perceived increases in sales among small food store managers/owners associated with the introduction of new food products approved by the Special Supplemental Nutrition Program for Women, Infants, and Children

Public Health Nutrition
Guadalupe X AyalaTatiana Andreyeva

Abstract

The present study assessed the impact of the 2009 food packages mandated by the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) on perceived sales, product selection and stocking habits of small, WIC-authorized food stores. A cross-sectional study involving in-depth interviews with store managers/owners. Small, WIC-authorized food stores in eight major cities in the USA. Fifty-two store managers/owners who had at least 1 year of experience in the store prior to study participation. The WIC-approved food products (fresh, canned and frozen fruits; fresh, canned and frozen vegetables; wholegrain/whole-wheat bread; white corn/whole-wheat tortillas; brown rice; lower-fat milk (<2 %)) were acquired in multiple ways, although acquisition generally occurred 1-2 times/week. Factors such as customer requests (87 %), refrigerator/freezer availability (65 %) and profitability (71 %) were rated as very important when making stocking decisions. Most managers/owners perceived increases in sales of new WIC-approved foods including those considered most profitable (wholegrain/whole-wheat bread (89 %), lower-fat milk (89 %), white corn/whole wheat tortillas (54 %)), but perceived no changes in sales of processed fru...Continue Reading

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Citations

Apr 3, 2013·Journal of Community Health·Keelia O'MalleyCarolyn C Johnson
Aug 16, 2015·Journal of the Academy of Nutrition and Dietetics·Daniel Joseph SchultzBailey Houghtaling
May 9, 2014·Journal of Nutrition Education and Behavior·Lorrene D RitchieNancy J Crocker
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Jan 9, 2013·Public Health Nutrition·Agneta YngveAllison Hodge
Jun 1, 2018·The European Journal of Contraception & Reproductive Health Care : the Official Journal of the European Society of Contraception·Emanuela Turillazzi, Marco Di Paolo
Aug 20, 2016·Journal of Community Health·Heather D'AngeloKurt M Ribisl
Jun 7, 2017·The International Journal of Behavioral Nutrition and Physical Activity·Caitlin E CaspiMelissa N Laska
Aug 6, 2020·International Journal of Environmental Research and Public Health·Megan R WinklerMelissa N Laska
Oct 23, 2020·International Journal of Environmental Research and Public Health·Megan R WinklerElizabeth F Racine

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