Study protocol for the optimisation, feasibility testing and pilot cluster randomised trial of Positive Choices: a school-based social marketing intervention to promote sexual health, prevent unintended teenage pregnancies and address health inequalities in England.

Pilot and Feasibility Studies
Ruth PonsfordChris Bonell

Abstract

Since the introduction of the Teenage Pregnancy Strategy (TPS), England's under-18 conception rate has fallen by 55%, but a continued focus on prevention is needed to maintain and accelerate progress. The teenage birth rate remains higher in the UK than comparable Western European countries. Previous trials indicate that school-based social marketing interventions are a promising approach to addressing teenage pregnancy and improving sexual health. Such interventions are yet to be trialled in the UK. This study aims to optimise and establish the feasibility and acceptability of one such intervention: Positive Choices. Design: Optimisation, feasibility testing and pilot cluster randomised trial.Interventions: The Positive Choices intervention comprises a student needs survey, a student/staff led School Health Promotion Council (SHPC), a classroom curriculum for year nine students covering social and emotional skills and sex education, student-led social marketing activities, parent information and a review of school sexual health services.Systematic optimisation of Positive Choices will be carried out with the National Children's Bureau Sex Education Forum (NCB SEF), one state secondary school in England and other youth and poli...Continue Reading

References

Mar 27, 2001·Health Education & Behavior : the Official Publication of the Society for Public Health Education·K Basen-EngquistE Baumler
Dec 14, 2001·Lancet·K WellingsJ Field
Mar 13, 2002·Public Health Reports·K CoyleR Harrist
Jul 28, 2004·Lancet·J M StephensonUNKNOWN RIPPLE study team
May 20, 2006·BMJ : British Medical Journal·Gerard Hastings, Laura McDermott
Mar 5, 2010·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Loretta E GavinChristine M Markham
Sep 7, 2012·BMJ : British Medical Journal·Marion K CampbellUNKNOWN CONSORT Group
Feb 15, 2013·Implementation Science : IS·Carl May
Dec 1, 1985·The Journal of Primary Prevention·J D Hawkins, J G Weis
Mar 26, 2016·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Nichola ShackletonChristopher Bonell
May 28, 2016·Lancet·S Rachel Skinner, Jennifer L Marino

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BETA
contraception

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Positive

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