Switching to Green Lifestyles: Behavior Change of Ant Forest Users

International Journal of Environmental Research and Public Health
Zhaojun YangYali Zhang

Abstract

Ant Forest is an emerging mobile application platform that engages people in environment-friendly behavior with fragmented time and helps them cultivate ecological awareness and habit. Users grow virtual trees on the platform with the energy saved from daily low-carbon activities, and Ant Forest plants real saplings in desertified areas when the "trees" become big enough. Facilitating the public's participation in such green welfare, Ant Forest is a new-generation persuasive system with functions like social media and gamification. In addition to perceived persuasiveness in the existing literature, this study includes sense of achievement and perceived entertainment as extrinsic and intrinsic motivations, respectively, to explain people's continuous use of such a system and consequent behavior change. The results of a survey suggest that primary task support, perceived credibility, and perceived social support associated with Ant Forest positively affect the user's continuance intention through the mediation of perceived persuasiveness, sense of achievement, and perceiving entertaining. Furthermore, perceived persuasiveness and continuance intention lead to ultimate behavior change. The findings suggest the importance of both p...Continue Reading

References

Apr 17, 2001·The Journal of Applied Psychology·M K Lindell, D J Whitney
Dec 2, 2005·Annual Review of Psychology·William D Crano, Radmila Prislin
Nov 16, 2012·Journal of Medical Internet Research·Saskia M KeldersJulia E W C Van Gemert-Pijnen

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Citations

Sep 5, 2019·International Journal of Environmental Research and Public Health·Yali ZhangChrissie Diane Tan
Nov 1, 2020·Journal of Environmental Management·Lingyun MiLijie Qiao

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Software Mentioned

SmartPLS
Ant
Ant Financial
UTAUT
Ant Forest
Forest
Alipay

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