Take the money and run? Redemption of a gift card incentive in a clinician survey

BMC Medical Research Methodology
Jane S ChenPROSPR (Population-based Research Optimizing Screening through Personalized Regimens) Consortium

Abstract

Clinician surveys provide critical information about many facets of health care, but are often challenging to implement. Our objective was to assess use by participants and non-participants of a prepaid gift card incentive that could be later reclaimed by the researchers if unused. Clinicians were recruited to participate in a mailed or online survey as part of a study to characterize women's primary health care provider attitudes towards breast and cervical cancer screening guidelines and practices (n = 177). An up-front incentive of a $50 gift card to a popular online retailer was included with the study invitation. Clinicians were informed that the gift card would expire if it went unused after 4 months. Outcome measures included use of gift cards by participants and non-participants and comparison of hypothetical costs of different incentive strategies. 63.5% of clinicians who responded to the survey used the gift card, and only one provider who didn't participate used the gift card (1.6%). Many of those who participated did not redeem their gift cards (36.5% of respondents). The price of the incentives actually claimed totaled $3700, which was less than half of the initial outlay. Since some of the respondents did not rede...Continue Reading

References

Oct 16, 2004·Journal of Clinical Epidemiology·Gabriel M LeungLai-Ming Ho
Nov 8, 2007·Evaluation & the Health Professions·Jonathan B VanGeestVerna L Welch
Oct 1, 2010·Health Services Research·Katherine M JamesTimothy J Beebe
May 27, 2011·Evaluation & the Health Professions·Jennifer DykemaVence L Bonham
Sep 6, 2012·Evaluation & the Health Professions·Carrie N KlabundeMartin L Brown
Jul 2, 2015·Journal of General Internal Medicine·Jennifer S HaasUNKNOWN PROSPR (Population-based Research Optimizing Screening through Personalized Regimens) Consortium

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Citations

Jun 3, 2016·Journal of General Internal Medicine·Marilyn M SchapiraUNKNOWN PROSPR consortium
Oct 12, 2018·BMC Medical Research Methodology·Kristine WiantCarrie Klabunde
Mar 2, 2019·BMC Research Notes·Andrew J CohenBenjamin N Breyer

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