PMID: 16639864Apr 28, 2006Paper

Television and music video exposure and adolescent 'alcopop' use

International Journal of Adolescent Medicine and Health
Jan Van den BulckJoost Mulder

Abstract

Alcohol abuse among adolescents is a cause for concern. Around 1995 alcopops (sweetened alcoholic drinks) entered the scene and caused even more concern. Many fear that the sweet taste makes is easier to start drinking for those not yet used to drinking alcohol and the marketing appears aimed at adolescents. Because alcohol use has been linked to television viewing in general and music video viewing in particular this article examined whether a relationship existed between television and music video exposure and the consumption of alcopops. Data were collected with a questionnaire focused on television exposure and alcohol behavior. Respondents were a random sample of 2,546 first- and fourth year schoolchildren of Flanders, the Dutch speaking region of Belgium (60% of the Belgian population). Self reported general TV viewing, music video exposure and drinking of alcopops at home and/or while going out were measured. 68.4% of the respondents watched music videos at least several times a week. The odds of being an alcopop drinker at home increased by 196% for those, who watched music videos at least several times a week (OR = 1.961). For each additional hour of TV viewed per day, the respondents were 17% more likely to be drinker...Continue Reading

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Citations

Feb 25, 2009·Alcohol and Alcoholism : International Journal of the Medical Council on Alcoholism·Rutger C M E EngelsSander M Bot
Jun 26, 2007·International Journal of Epidemiology·Reiner HanewinkelJames D Sargent
Feb 28, 2013·Journal of Youth and Adolescence·Kate E MulgrewPeter G Rendell
Jun 12, 2012·Drug and Alcohol Review·Kate SloaneFiona Imlach Gunasekara
Feb 24, 2015·Alcoholism, Clinical and Experimental Research·Brian A PrimackKristina M Jackson
Jan 25, 2008·Accident; Analysis and Prevention·Kathleen Beullens, Jan Van den Bulck
Jan 6, 2012·Substance Use & Misuse·Kathleen BeullensJan Van den Bulck

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