The African American Women and Mass Media (AAMM) campaign in Georgia: quantifying community response to a CDC pilot campaign

Cancer Causes & Control : CCC
Ingrid J HallYasmine Zavahir

Abstract

To evaluate whether a culturally appropriate campaign using "Black radio" and print media increased awareness and utilization of local mammography screening services provided by the Centers for Disease Control and Prevention's National Breast and Cervical Cancer Early Detection Program among African American women. The evaluation used a quasi-experimental design involving data collection during and after campaign implementation in two intervention sites in GA (Savannah with radio and print media and Macon with radio only) and one comparison site (Columbus, GA). We used descriptive statistics to compare mammography uptake for African American women during the initial months of the campaign (8/08-1/09) with the latter months (2/09-8/09) and a post-campaign (9/09-12/09) period in each of the study sites. Comparisons of monthly mammogram uptake between cities were performed with multinomial logistic regression. We assumed a p value <0.05 to be significant. We observed an increase of 46 and 20 % in Savannah and Macon, respectively, from the initial period of the campaign to the later period. However, the increase did not persist in the post-campaign period. Analysis comparing monthly mammogram uptake in Savannah and Macon with Colum...Continue Reading

References

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Mar 1, 2015·Cancer Causes & Control : CCC·Ingrid J Hall, Ashani Johnson-Turbes

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Citations

Mar 1, 2015·Cancer Causes & Control : CCC·Ingrid J Hall, Ashani Johnson-Turbes
May 5, 2016·Journal of Health Communication·Alicia L BestDeborah Billings
Dec 28, 2017·Journal of Community Health·Sherrie Flynt WallingtonLucile L Adams-Campbell
Jul 27, 2018·Preventing Chronic Disease·Ingrid J HallNancy Breen
Oct 1, 2021·Psycho-oncology·Megan C EdmondsVanessa B Sheppard

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