The dynamic time course of stereotype activation: activation, dissipation, and resurrection

Journal of Personality and Social Psychology
Ziva KundaSteven J Spencer

Abstract

Stereotypes activated upon initial exposure to a stereotyped individual may dissipate as the exposure continues. Participants observing a videotaped interview with a Black person showed activation of the stereotype of Black people following 15 s of observation but not following 12 min of observation. However, the discovery of a disagreement with the stereotyped individual may bring the dissipated stereotype back to mind. Participants who discovered, at the end of a 12-min videotaped interview with a Black person, that this person disagreed with them about the verdict in a court case showed activation of the stereotype of Black people, whereas participants who discovered instead that the Black person agreed with them did not. Participants who disagreed with a Black person also applied the Black stereotype to him, but this stereotype application was detected only on an implicit measure of application, not on an explicit measure.

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Citations

Sep 24, 2004·Journal of Personality and Social Psychology·Daniel R Ames
Oct 20, 2004·Journal of Personality and Social Psychology·John B PryorMatthew Hesson-McLnnis
Apr 22, 2005·Journal of Personality and Social Psychology·Paul G DaviesClaude M Steele
Mar 3, 2005·Journal of Personality and Social Psychology·Kimberly A Quinn, C Neil Macrae
Nov 17, 2005·Journal of Personality and Social Psychology·Geoffrey L Cohen, Julio Garcia
May 27, 2010·Perceptual and Motor Skills·Russell J Branaghan, Rob Gray
Apr 26, 2006·Pain Medicine : the Official Journal of the American Academy of Pain Medicine·Diana J BurgessJennifer Malat
Dec 22, 2005·The British Journal of Social Psychology·David M Marx, Phillip Atiba Goff
Jul 15, 2004·The Journal of Laboratory and Clinical Medicine·Scott K Aberegg, Peter B Terry
May 24, 2015·Psychological Science·Luke R EngeMichael A Zárate
Jun 10, 2011·Personality & Social Psychology Bulletin·Laura G Babbitt, Samuel R Sommers
Jun 11, 2004·Personality & Social Psychology Bulletin·Stephanie J Tobin, Gifford Weary
May 2, 2006·Personality & Social Psychology Bulletin·Olesya GovorunB Keith Payne
Feb 24, 2018·Personality and Social Psychology Review : an Official Journal of the Society for Personality and Social Psychology, Inc·Stefania Paolini, Kylie McIntyre
Jun 16, 2019·Personality & Social Psychology Bulletin·Andrew M RiversKarl C Klauer
Nov 18, 2019·Journal of Psycholinguistic Research·Aitao LuRuchen Deng

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