The effect of cancer warning statements on alcohol consumption intentions

Health Education Research
Simone PettigrewMelanie Wakefield

Abstract

In response to increasing calls to introduce warning labels on alcoholic beverages, this study investigated the potential effectiveness of alcohol warning statements designed to increase awareness of the alcohol-cancer link. A national online survey was administered to a diverse sample of Australian adult drinkers (n = 1,680). Along with attitudinal, intentions and demographic items, the survey included an online simulation that exposed respondents to one of six cancer warning statements delivered across a range of situational contexts. Half of the statements made general reference to cancer and half mentioned specific forms of cancer. Respondents reported on the believability, convincingness and personal relevance of the warning statements. Pre- and post-exposure data were captured relating to respondents' alcohol consumption intentions. Of the six statements tested, Alcohol increases your risk of bowel cancer produced the highest scores across all outcome measures. All statements produced favorable changes in alcohol consumption intentions, including among high-risk drinkers. There is thus the potential for these and similar statements to be used as a suite of rotating warning messages located on alcoholic beverage labels and...Continue Reading

References

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Citations

Jan 23, 2017·Australian and New Zealand Journal of Public Health·Kerri CoomberPeter G Miller
May 17, 2018·Drug and Alcohol Review·Georges TinawiGeorge Thomson
Nov 21, 2017·Alcohol and Alcoholism : International Journal of the Medical Council on Alcoholism·Neil MartinDorothy Newbury-Birch
Jun 12, 2018·Substance Use & Misuse·Michelle I JongenelisJulia Stafford
May 28, 2020·Canadian Journal of Public Health = Revue Canadienne De Santé Publique·Erin HobinTim Stockwell
Jul 17, 2020·Health Promotion Journal of Australia : Official Journal of Australian Association of Health Promotion Professionals·James A SmithElizabeth Elliott
Aug 16, 2018·Frontiers in Public Health·Simone PettigrewJulia Stafford
Feb 28, 2017·Public Health Nutrition·Maree ScullyMelanie Wakefield
Jan 16, 2020·International Journal of Environmental Research and Public Health·Ashini WeerasingheErin Hobin
Dec 19, 2019·Alcohol and Alcoholism : International Journal of the Medical Council on Alcoholism·Adam R WinstockEmma L Davies
Feb 12, 2017·Journal of Public Health·Mohammed Al-Hamdani, Steven M Smith
Apr 5, 2018·Cancer Epidemiology, Biomarkers & Prevention : a Publication of the American Association for Cancer Research, Cosponsored by the American Society of Preventive Oncology·Jennifer K Scheideler, William M P Klein
Sep 29, 2020·Hepatology : Official Journal of the American Association for the Study of Liver Diseases·Sumeet K AsraniVijay H Shah

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