The effect of packaging, branding and labeling on the experience of unhealthy food and drink: A review

Appetite
Gemma SkaczkowskiMelanie Wakefield

Abstract

Extrinsic information, such as packaging, branding and labeling, can significantly alter our experience of food and drink through a process of 'sensation transfer', in which extrinsic attributes are transferred to our sensory perception of a product. The aim of this review was to summarize the literature on sensation transfer for unhealthy food and drink and to investigate personal factors that may influence its occurrence. Seventy-eight studies in 69 articles, published between 1966 and 2014 were identified which evaluated sensation transfer. Sixty-five of the 78 studies found an effect of extrinsic information on taste and/or hedonic outcomes, providing strong evidence for sensation transfer. The majority of studies identified that specific extrinsic information influenced particular products or specific sensory outcomes. Study designs incorporating a measure of expectation allowed a tighter assessment of sensation transfer. The results of such studies confirm the hypothesis that these effects occur when extrinsic information elicits an expectation of product taste, which then forms a framework to guide sensory perception. These studies also support the hypothesis that where sensation transfer does not occur, this is likely d...Continue Reading

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Citations

Nov 17, 2019·International Journal of Environmental Research and Public Health·Fernanda Mediano StoltzeFrancesca R Dillman Carpentier
Nov 3, 2017·Public Health Nutrition·Fernanda Mediano StoltzeFrancesca R Dillman Carpentier

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