The effectiveness of tobacco control television advertisements in increasing the prevalence of smoke-free homes

BMC Public Health
S LewisAnna Gilmore

Abstract

There is considerable evidence that tobacco control mass media campaigns can change smoking behaviour. In the UK, campaigns over the last decade have contributed to declines in smoking prevalence and been associated with falls in cigarette consumption among continuing smokers. However, it is less evident whether such campaigns can also play a role in changing smokers' behaviour in relation to protecting others from the harmful effects of their smoking in the home. We investigated whether exposure to English televised tobacco control campaigns, and specifically campaigns targeting second hand smoking, is associated with smokers having a smoke-free home. We used repeated cross-sectional national survey data on 9872 households which participated in the Health Survey for England between 2004 and 2010, with at least one adult current smoker living in the household. Exposure to all government-funded televised tobacco control campaigns, and to those specifically with a second hand smoking theme, was quantified in Gross Rating Points (GRPs), an average per capita measure of advert exposure where 100 GRPs indicates 100 % of adults exposed once or 50 % twice. Our outcome was self-reported presence of a smoke-free home (where no one smoke...Continue Reading

References

Oct 1, 1994·Addiction·P CampionC McGuire
Nov 10, 2000·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·E A GilpinJ P Pierce
Oct 3, 2003·American Journal of Health Behavior·Keith A KingStephanie Vogel
Mar 16, 2006·Journal of Epidemiology and Community Health·George ThomsonPhilippa Howden-Chapman
May 27, 2006·Tobacco Control·L Joossens, M Raw
Jul 16, 2008·American Journal of Preventive Medicine·Karen MesserJohn P Pierce
Oct 10, 2008·The Cochrane Database of Systematic Reviews·Naomi PriestGrace Ferguson-Thorne
Feb 28, 2009·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·John P PierceKaren Messer
Apr 7, 2009·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Andrew HylandK Michael Cummings
Oct 15, 2010·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·R BorlandM E Thompson
Mar 31, 2011·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Laura L JonesSarah A Lewis
Feb 22, 2012·Tobacco Control·Sarah DurkinMelanie Wakefield
Jul 10, 2013·Addiction·Tessa LangleyMichelle Sims

❮ Previous
Next ❯

Software Mentioned

R

Related Concepts

Related Feeds

Addiction

This feed focuses mechanisms underlying addiction and addictive behaviour including heroin and opium dependence, alcohol intoxication, gambling, and tobacco addiction.