PMID: 16521913Mar 9, 2006Paper

The Great Nationwide Physical Activity Campaign "Revitalize Your Heart" as an effective method to promote active lifestyle in Poland

Przegla̧d lekarski
Joanna Ruszkowska-Majzel, Wojciech Drygas

Abstract

In most European countries including Poland prevalence of sedentary adult population varies between 40-70%. Thus nowadays one of the most important aims in public health is to elaborate and implement successful strategy to encourage people to be more active. Since 2001-2003 the Great Polish Nationwide Physical Activity Campaign "Revitalize Your Heart" has been organized during three summer months (July, August, September) as a part of WHO CINDI Programme. The main goal of the Campaign is to promote active lifestyle through education in mass-media, different interventions in local societies (sports events, outdoor family picnics) and countrywide contest for physically active. The effectiveness of the Campaign was estimated by means of questionnaire studies directed to the participants of the contest and over 1000 adult representatives of Polish population. The number of contest coupons, Campaign organizing centers, visits on Campaign website and information in mass-media were also analyzed. The results of analysis show a boost to awareness of low physical activity problem in Polish public opinion. Over 93% of representative sample of population find reducing sedentary lifestyle an important matter from medical point of view. Alm...Continue Reading

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