The impact of a community driven mass media campaign on the utilisation of maternal health care services in rural Malawi

BMC Pregnancy and Childbirth
Collins ZamaweAlbert N Dube

Abstract

Mass media is critical in disseminating public health information, improving health knowledge and changing health behaviours. However, most of the mass media public health interventions do not sufficiently engage the local people; they are externally determined. Due to this, very little is known about the effects of locally instigated mass media promotion. Therefore, the aim of this study was to examine the impact of a community driven mass media campaign called Phukusi la Moyo (tips of life) on the utilisation of maternal health care services. A community-based cross-sectional study involving 3825 women of reproductive age (15-49 years) was conducted in rural Malawi to evaluate the Phukusi la Moyo (PLM) campaign. To do this, we compared the utilisation of maternal health care services between women who were exposed to the PLM campaign and those who were not. Respondents were identified using a multistage cluster sampling method. This involved systematically selecting communities (clusters), households and respondents. Associations were examined using Pearson chi square test and a multivariable logistic regression model. The likelihood of using contraceptives (AOR = 1.61; 95% CI = 1.32-1.96), sleeping under mosquito bed-nets (A...Continue Reading

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Citations

Nov 15, 2017·BMC Health Services Research·Fentanesh Nibret TirunehYing-Chih Chuang
Dec 15, 2017·Asia-Pacific Journal of Public Health·Mohd Zuhair, Ram Babu Roy
Mar 11, 2020·International Journal of Environmental Research and Public Health·Seman K OusmanMekdes K Gebremariam
Aug 25, 2020·BMC Health Services Research·Donghua ZhouShangfeng Tang
Mar 16, 2019·International Journal of Environmental Research and Public Health·Sujan Gautam, Hyoung-Sun Jeong
Mar 18, 2020·BMC Pregnancy and Childbirth·Patricia NduggaDeogratious Sebuwufu
Jul 1, 2020·SSM - Population Health·Kaniz Fatema, Joseph T Lariscy
Dec 19, 2020·BMC Public Health·Abdul-Aziz SeiduSanni Yaya
Nov 11, 2020·International Journal of Environmental Research and Public Health·Laura K Merrell, Sarah R Blackstone
May 29, 2021·Journal of Multidisciplinary Healthcare·Yanjie WangRui Huang
Jun 19, 2021·International Journal of Nursing Studies·Julie A ZuñigaDinah Chelagat
Oct 11, 2021·Archives of public health = Archives belges de santé publique·Leiema HuntJosh West

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