The impact of a local sugar sweetened beverage health promotion and price increase on sales in public leisure centre facilities

PloS One
Penny BreezeElizabeth Goyder

Abstract

We aimed to evaluate the impact of a local sugar sweetened beverages (SSB) health promotion and 20p price increase in leisure centre venues and estimate the impact on consumption. Monthly cold drinks sales data and attendance at leisure centres across the city of Sheffield were analysed over the period January 2015-July 2017. Interrupted time-series methods were employed to estimate changes in consumption per attendance of SSB and non-SSB cold drinks following the introduction of the SSB policy from August 2016 adjusting for seasonal variation and autocorrelation. SSB price elasticities were estimated with fixed effects log-log models by SSB product type (soda can, soda bottle, soda post mix, energy drinks, juice from concentrate). We estimated a 31% (95% CI 4%, 59%) reduction in units of SSB sold per attendance in the year since the policy was introduced. We did not observe substitution effects to fruit juice or water but found sales of other artificially sweetened non-SSB products increased by 27% (95% CI 6%, 47%) after the introduction of the tax. Price elasticity analysis identified that a 1% increase in price alongside health promotion leads to a 3.8% (95% CI 3.1% 4.4%) decrease in demand for SSB's. Price elasticity of dem...Continue Reading

References

May 20, 2014·American Journal of Agricultural Economics·Chen ZhenJessica E Todd
May 24, 2014·Journal of Public Health·Laura CornelsenRichard Smith
Jul 1, 2015·Circulation·Gitanjali M SinghUNKNOWN Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE)
Feb 7, 2017·Journal of the Academy of Nutrition and Dietetics·Sophia V HuaJeannette R Ickovics
Feb 12, 2017·BMC Public Health·Carlos M Guerrero-LópezM Arantxa Colchero
Aug 15, 2017·The Lancet. Public Health·Adam D M BriggsPeter Scarborough

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