The importance of news media in pharmaceutical risk communication: proceedings of a workshop

Pharmacoepidemiology and Drug Safety
Felicia E Mebane

Abstract

In response to mass media's role in the national and global system of pharmaceutical risk communication, the Centers for Education and Research on Therapeutics (CERTs) convened a 'think tank' session on the 'Importance of Media in Pharmaceutical Risk Communication'. Prominent journalists and experts from the pharmaceutical industry, academia, medical practice and government were invited to consider the benefits and challenges of improving the way we communicate the benefits and risks of therapeutics via mass media, especially news media. Workshop discussions revealed a paucity of systematic research directed towards understanding how and why news media report on therapeutic risk, the impact of this coverage and how coverage can be improved. Consequently, participants produced a research agenda capturing the key aspects of the flow of information around this topic, including the meaning of risk, how news audiences process and use therapeutic risk information in the news, how and why news organizations report on therapeutic risk, and the role and impact of the pharmaceutical industry, government officials and academic researchers as sources of therapeutic risk information. The workshop ended with a discussion on action items addr...Continue Reading

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Citations

Apr 15, 2009·Journal of Child and Adolescent Psychopharmacology·Angela J DeanTreasure McGuire
Feb 21, 2014·SpringerPlus·Hisashi UrushiharaHiroki Sugimori
Jul 10, 2014·Drug Safety : an International Journal of Medical Toxicology and Drug Experience·Meredith Y Smith, Elaine Morrato
Nov 17, 2010·Drug Safety : an International Journal of Medical Toxicology and Drug Experience·Priya Bahri
Jun 20, 2006·Pharmacoepidemiology and Drug Safety·Valentina Petkova
Mar 1, 2006·Pharmacoepidemiology and Drug Safety·Robert M Califf, UNKNOWN CERTs Benefit Assessment Workshop Participants
Jul 18, 2006·British Journal of Clinical Pharmacology·J K Aronson

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