PMID: 11930584Apr 5, 2002Paper

The invisibility of advanced practice nurses in popular magazines

Journal of the American Academy of Nurse Practitioners
S L Norwood

Abstract

To determine the image portrayed in the media of nurses and particularly nurse practitioners (NPs) compared with other health care providers. An analysis of advertisements and articles in popular magazines aimed at female, male, and gender-neutral audiences was conducted between 12/99 and 06/00. Relationships between target audience and content of advertisements and articles, as well as portrayal of health care providers were also explored. A review of 100 consecutive advertisements for health-related products and 96 consecutive health-related articles in popular magazines revealed that the media continues to overwhelmingly depict and promote physicians as the source of health care and health-related advice. Because when there are few references to a group, such as NPs, it is reasonable to assume group members have little influence, standing, and authority, NPs should be concerned about the implications of these findings. Strategies for increasing the visibility of NPs as credible and valuable members of the health care team are shared.

References

Jan 1, 1992·Image--the Journal of Nursing Scholarship·C S Aber, J W Hawkins
Mar 1, 1985·The Nurse Practitioner·C R Kasch, K Knutson

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Citations

Dec 3, 2003·Journal of Obstetric, Gynecologic, and Neonatal Nursing : JOGNN·Rosemary Theroux, Kristin Taylor
Dec 6, 2005·The Nursing Clinics of North America·Linda Campbell
Oct 12, 2014·Journal of Bioethical Inquiry·Pawan SinghCristina Visperas
Apr 12, 2005·Journal of the American Academy of Nurse Practitioners·Rosemary Theroux
Dec 29, 2004·The Journal of Nursing Education·Rosanna DeMarcoAnn M Dylis

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