The presence of academic health sciences libraries on Facebook: the relationship between content and library popularity

Medical Reference Services Quarterly
Rolando Garcia-MilianMichele R Tennant

Abstract

Social networks such as Facebook allow libraries to be proactive in reaching their users. While some libraries have popular Facebook pages, it remains unclear what attracts users to these pages. This study evaluates relationships between libraries' Facebook page content and popularity. An analysis of 72 academic health sciences libraries' Facebook pages showed positive correlations between number of library fans and number of tabs, photos, events, and wall posts on Facebook. Libraries posting videos had significantly more fans than libraries without them. This study contributes to an understanding of correlations between content and popularity on Facebook, with implications for library outreach.

References

Apr 22, 2008·Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society·John Raacke, Jennifer Bonds-Raacke
Jul 10, 2008·Journal of General Internal Medicine·Lindsay A ThompsonNicole Paradise Black
Jan 23, 2009·Journal of the Medical Library Association : JMLA·Dean HendrixMichelle L Zafron
Jul 22, 2009·Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society·Namsu ParkSebastián Valenzuela
Mar 10, 2010·The Consultant Pharmacist : the Journal of the American Society of Consultant Pharmacists·Joanne Kaldy
Jul 17, 2010·Medical Education·Joanna MacDonaldPete Ellis
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Apr 1, 2011·The American Journal of Nursing·Megen Duffy

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Citations

Aug 3, 2012·Medical Reference Services Quarterly·Michele R TennantHannah F Norton
May 27, 2014·Journal of the Medical Library Association : JMLA·Jin WuMegan Curran Rosenbloom

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Software Mentioned

PubMed Search
LinkedIn
MySpace
Hi5
Excel
Picasa
Flickr

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