The Role of Eco-Friendly Edible Insect Restaurants in the Field of Sustainable Tourism

International Journal of Environmental Research and Public Health
Jinsoo HwangJa Young Choe

Abstract

The purpose of this study is to apply the concept of a green image in order to explore how to form behavioral intentions in the context of eco-friendly edible insect restaurants. This study analyzed 444 samples collected in South Korea in order to evaluate the theoretical model including 12 hypotheses. The data analysis results showed that a green image has a positive influence on attitude. In addition, attitude helps to increase desire, which in turn positively affects two sub-dimensions of behavioral intentions, such as intentions to use and word-of-mouth intentions.

References

Mar 9, 2013·Molecular Nutrition & Food Research·Birgit A Rumpold, Oliver K Schlüter

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Citations

Sep 3, 2020·International Journal of Environmental Research and Public Health·Choongbeom Choi, Miyoung Jeong
Oct 13, 2020·Frontiers in Psychology·Chi-Fang Liu, Chien-Ho Lin

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