The role of health-related claims and health-related symbols in consumer behaviour: Design and conceptual framework of the CLYMBOL project and initial results

Nutrition Bulletin
S HiekeKlaus G Grunert

Abstract

Health claims and symbols are potential aids to help consumers identify foods that are healthier options. However, little is known as to how health claims and symbols are used by consumers in real-world shopping situations, thus making the science-based formulation of new labelling policies and the evaluation of existing ones difficult. The objective of the European Union-funded project Role of health-related CLaims and sYMBOLs in consumer behaviour (CLYMBOL) is to determine how health-related information provided through claims and symbols, in their context, can affect consumer understanding, purchase and consumption. To do this, a wide range of qualitative and quantitative consumer research methods are being used, including product sampling, sorting studies (i.e. how consumers categorise claims and symbols according to concepts such as familiarity and relevance), cross-country surveys, eye-tracking (i.e. what consumers look at and for how long), laboratory and in-store experiments, structured interviews, as well as analysis of population panel data. EU Member States differ with regard to their history of use and regulation of health claims and symbols prior to the harmonisation of 2006. Findings to date indicate the need for ...Continue Reading

References

Apr 27, 2010·Archives of Biochemistry and Biophysics·Hans VerhagenHenk van Loveren
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Nov 4, 2010·European Journal of Clinical Nutrition·S Storcksdieck Genannt BonsmannUNKNOWN FLABEL consortium
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Citations

Feb 18, 2017·Nutrients·Francesc Jurado, Azucena Gracia
Aug 15, 2017·Nutrients·Tamara BucherClare E Collins
Feb 13, 2018·The Proceedings of the Nutrition Society·Judith L Buttriss
Feb 9, 2019·The International Journal of Behavioral Nutrition and Physical Activity·Asha KaurMike Rayner
Nov 12, 2020·International Journal of Environmental Research and Public Health·Beatriz Franco-ArellanoMary R L'Abbé
Feb 11, 2021·Comprehensive Reviews in Food Science and Food Safety·Anita KušarIgor Pravst
Jun 8, 2021·Frontiers in Nutrition·Soubhagya TripathyCristobal N Aguilar

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Software Mentioned

FLABEL
CLYMBOL

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