The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate

Clinical Transplantation
Susan E MorganLisa Volk Chewning

Abstract

To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.

References

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Citations

Dec 1, 2017·Progress in Transplantation : Official Publication, North American Transplant Coordinators Organization ... [et Al.]·Sarah Elizabeth Golding, Mark Cropley
Jul 25, 2018·The American Journal of Bioethics : AJOB·Bethany Bruno, Kavita Shah Arora
Mar 28, 2012·Nature Reviews. Nephrology·Jesse D Schold, Dorry L Segev
Apr 7, 2020·Progress in Transplantation : Official Publication, North American Transplant Coordinators Organization ... [et Al.]·Sinja Čož, Tanja Kamin
Nov 27, 2020·International Quarterly of Community Health Education·Sahar KhoshraveshSanaz Khalili

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