The Use of Social Media by State Health Departments in the US: Analyzing Health Communication Through Facebook

Journal of Community Health
Ayan JhaElena Savoia

Abstract

The use of social media as a powerful health communication tool is an area of current research interest. Our objective was to describe use of Facebook by State Health Departments (SHDs) in US, and their relationship with CDC's Behavioral Risk Factor Surveillance System (BRFSS) data. Facebook pages of 34 SHDs were studied over a 200 day period, coding 2597 posts into 19 broad health communication categories. Mean number of Facebook posts per SHD was 76.4 (range 34-133); most frequent topic areas included healthy living (12%), communicable diseases (9%), vaccines and immunization (7%), emergency preparedness and response (7%), infant and child health (5%), smoking and tobacco use (5%), and miscellaneous (32%). Through web-based interactive graphics (Google motion charts), we contrasted Facebook posts with CDC's BRFSS data on adult nutrition and physical activity, vaccination, smoking, adolescent health and road traffic accidents. Our research finds an apparent disconnect between content provided on Facebook by SHDs and the health conditions that affect their populations. Acknowledging the severe limitations in funding and human resources faced by the SHDs, our research attempts to present the factual situation in embracing a vast...Continue Reading

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Citations

Jan 13, 2016·Journal of General Internal Medicine·Jeffrey L Jackson
Feb 2, 2019·European Archives of Psychiatry and Clinical Neuroscience·Eva HochOliver Pogarell
Jan 4, 2019·European Archives of Psychiatry and Clinical Neuroscience·Alan J BudneyJacob T Borodovsky
Jul 16, 2019·JAMA Internal Medicine·Nicholas LintzerisUNKNOWN Agonist Replacement for Cannabis Dependence (ARCD) study group
Jun 22, 2019·Maternal and Child Health Journal·Kelly PretoriusLynn Rew
Feb 14, 2020·PloS One·Agung Dwi LaksonoRatna Dwi Wulandari
Jul 10, 2020·PLoS Computational Biology·Samuel V ScarpinoLauren Ancel Meyers
Jan 2, 2020·International Journal of Environmental Research and Public Health·Chengyan ZhuRichard Evans
Apr 23, 2017·BMC Medical Informatics and Decision Making·Sanmitra BhattacharyaPhilip Polgreen
Jul 21, 2017·Substance Abuse : Official Publication of the Association for Medical Education and Research in Substance Abuse·Elizabeth M GlowackiGary B Wilcox
Apr 15, 2017·JMIR Cancer·Paul RuckenstuhlGerwin Bernhardt
Jul 26, 2018·The International Journal of Behavioral Nutrition and Physical Activity·Karen M KlassenMegan S C Lim
Feb 12, 2021·International Journal of Offender Therapy and Comparative Criminology·Roberto Cancio
Apr 11, 2021·Journal of Public Health·Seth C KalichmanNatalie Brousseau
May 13, 2021·Journal of Medical Internet Research·Junhan Chen, Yuan Wang

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