The Utility of the Memorable Messages Framework as an Intermediary Evaluation Tool for Fruit and Vegetable Consumption in a Nutrition Education Program

Health Education & Behavior : the Official Publication of the Society for Public Health Education
LaShara A DavisAmy R Mobley

Abstract

Additional strategies to evaluate the impact of community nutrition education programs on low-income individuals are needed. The objective of this qualitative study was to examine the use of the Memorable Messages Framework as an intermediary nutrition education program evaluation tool to determine what fruit and vegetable messages were reported as memorable and the characteristics of those memorable messages. A convenience sample of low-income, primarily African American adults (N = 58) who previously completed a series of community nutrition education lessons within an urban area of Indiana participated in a focus group (N = 8 focus groups). A lead moderator using a semistructured script conducted the focus groups to determine what information about fruits and vegetables was most memorable from the participants' nutrition lessons and why this information was memorable. All focus group audiotapes were transcribed verbatim and ATLAS.ti software was used to code and identify themes within the data. Participants cited quantity, variety, and the positive nutritional impact of eating fruits and vegetables as most memorable. Information given in the form of recipes was also cited as most memorable. For example, participants referred...Continue Reading

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Citations

Aug 4, 2016·The Cochrane Database of Systematic Reviews·Kayleigh M Kew, Christopher J Cates
Aug 16, 2016·Proceedings of the National Academy of Sciences of the United States of America·Laura Diaz AnadonWilliam C Clark
Nov 5, 2019·Qualitative Health Research·Jenn AndersonNancy Fahrenwald
Feb 6, 2017·Health Communication·Angela Cooke-Jackson, Valerie Rubinsky
May 6, 2019·International Journal of Environmental Research and Public Health·Carola RayKylie D Hesketh
Nov 16, 2021·Journal of Health Communication·Grace M Hildenbrand

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