The Word Outside and the Pictures in Our Heads: Contingent Framing Effects of Labels on Health Policy Preferences by Political Ideology

Health Communication
Sungjong Roh, Jeff Niederdeppe

Abstract

This study uses data from systematic Web image search results and two randomized survey experiments to analyze how frames commonly used in public debates about health issues, operationalized here as alternative word choices, influence public support for health policy reforms. In Study 1, analyses of Bing (N = 1,719), Google (N = 1,872), and Yahoo Images (N = 1,657) search results suggest that the images returned from the search query "sugar-sweetened beverage" are more likely to evoke health-related concepts than images returned from a search query about "soda." In contrast, "soda" search queries were more likely to incorporate brand-related concepts than "sugar-sweetened beverage" search queries. In Study 2, participants (N = 206) in a controlled Web experiment rated their support for policies to reduce consumption of these drinks. As expected, strong liberals had more support for policies designed to reduce the consumption of these drinks when the policies referenced "soda" compared to "sugar-sweetened beverage." To the contrary, items describing these drinks as "soda" produced lower policy support than items describing them as "sugar-sweetened beverage" among strong conservatives. In Study 3, participants (N = 1,000) in a na...Continue Reading

References

Apr 10, 2009·The New England Journal of Medicine·Kelly D Brownell, Thomas R Frieden
Apr 3, 2010·Health Affairs·Roland SturmFrank J Chaloupka
Jan 25, 2012·Public Health Nutrition·Cheryl RivardAndrew Hyland
Jan 22, 2013·American Journal of Preventive Medicine·Colleen L BarrySarah E Gollust
Jan 22, 2013·American Journal of Preventive Medicine·Lori Dorfman
Jan 29, 2014·Health Psychology : Official Journal of the Division of Health Psychology, American Psychological Association·Sungjong Roh, Jonathon P Schuldt
Mar 19, 2014·Preventive Medicine·Sarah E GollustJeff Niederdeppe

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Citations

Sep 6, 2019·The International Journal of Behavioral Nutrition and Physical Activity·Michelle EykelenboomUNKNOWN PEN Consortium
May 27, 2021·Journal of Assisted Reproduction and Genetics·Abigail C MancusoAaron M Scherer

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Software Mentioned

CATI )
LexisNexis
Stata
Bing
Yahoo
Mechanical Turk
Turk
Yahoo Images

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