Tobacco Imagery in the 20 Best-Selling Video Games of 2018.

Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
Susan R Forsyth, Patricia A McDaniel

Abstract

Video games are played by the majority of American adolescents. A small body of research has shown that video games expose users to tobacco imagery, potentially influencing subsequent smoking behavior. We examine the presence, type, and quantity of tobacco imagery in recent popular video games. After identifying 20 best-selling US video games of 2018 and selecting each YouTube video of all cut scenes and bridging game play, we coded each video for the presence of five types of tobacco imagery. We also recorded the length of time tobacco content was visible during the video. Seven of the top 20 video games contained tobacco imagery, which comprised between 7 seconds and 38 minutes of game play. All five types of tobacco imagery were accounted for: visible tobacco paraphernalia, tobacco products used to further game play, background characters using tobacco products, and main characters (playable and nonplayble) using tobacco products. Visible tobacco paraphernalia was the most common type of tobacco imagery and included both real and fictionalized tobacco brands that sometimes drew on real cigarette brand imagery. Three games allowed players to control tobacco-using characters. Popular video games continue to expose players to t...Continue Reading

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Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
Susan R Forsyth, Ruth E Malone
Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
Susan R Forsyth, Ruth E Malone
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