Tobacco industry interference for pictorial warnings

Indian Journal of Cancer
Kunal C OswalPrakash C Gupta

Abstract

A study was carried out to understand the process of interference by the tobacco industry, to measure the compliance of the industry for displaying pictorial warnings on a tobacco product as per the packaging and labeling rules post 31st May, 2009, and to understand the public opinion on the messages conveyed through such warnings. A total of 60 samples of tobacco products were purchased after 31 May, 2009, from the retail vendors of tobacco sellers across the country. The government of India has from time to time, taken measures, including legislations, to control tobacco consumption. The actual implementation of these rules has been postponed repeatedly, apparently because of constant pressure exerted by the tobacco industry. The skull and bone sign hurting religious sentiments as stated by the group of ministers proved to be misleading. Later the Group of Ministers (GOM) proposed three very weak and poorly communicative pictorial health warnings to replace those recommended by the Union Health Ministry based on the inputs of the Department of Audio Visual Publicity (DAVP). The industry tried to use strategic means by displaying a dull, diluted, and watered down pictorial warning. The focus group study conducted showed that a...Continue Reading

References

Jul 31, 2004·American Journal of Public Health·David HammondRoy Cameron
Aug 26, 2009·Bulletin of the World Health Organization·Geoffrey T FongSara C Hitchman
Apr 30, 2010·Bulletin of the World Health Organization·Haik Nikogosian
Mar 2, 2011·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·William E CalleryGeoffrey T Fong
Dec 14, 2011·Australian and New Zealand Journal of Public Health·Andrew WaaIngrid McDuff
Oct 30, 2012·Journal of the National Cancer Institute·Merrill Goozner

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Citations

Nov 18, 2011·Indian Journal of Public Health·Prakash C GuptaPoonam K Singh
Mar 4, 2014·Social Science & Medicine·Dorie E ApollonioLisa A Bero
Aug 3, 2017·International Journal of Environmental Research and Public Health·Jessica L ReidDavid Hammond
Nov 28, 2015·Tobacco Control·Neethi V RaoSantosh Daddi

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