Tobacco Marketing and Subsequent Use of Cigarettes, E-Cigarettes, and Hookah in Adolescents

Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco
Tess Boley CruzJessica L Barrington-Trimis

Abstract

Tobacco marketing has expanded from cigarettes to other tobacco products through many promotional channels. Marketing exposure is associated with use of that tobacco product. However, it is unclear if marketing for one product leads to subsequent use of other tobacco products. This prospective cohort study assessed self-reported marketing exposure for six tobacco products across five marketing channels in 11th and 12th grade students in 2014. Approximately 16 months later, a follow-up survey was conducted online (N = 1553) to assess initiation of cigarettes, electronic cigarettes (e-cigarettes), and hookah. Adolescent never-smokers with frequent exposure to cigarette marketing on the Internet and in stores are more than two times as likely to begin smoking as young adults (Internet OR = 2.98 [95% CI = 1.56 to 5.66]; stores OR = 2.83 [95% CI = 1.23 to 6.50]). Never users of e-cigarettes were significantly more likely to initiate use, if exposed to Internet, store, and outdoor e-cigarette marketing. Never users of hookah were more likely to use hookah after seeing it marketed in stores. Youth exposed to marketing of e-cigarettes, hookah, cigars, smokeless tobacco, and pipe tobacco in stores were two to three times more likely to ...Continue Reading

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Citations

Dec 5, 2018·ERJ Open Research·Julia HansenMatthis Morgenstern
May 28, 2019·Israel Journal of Health Policy Research·Bonnie Halpern-Felsher
May 6, 2019·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Olivia M Maynard
Jan 10, 2020·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Amanda Y KongKurt M Ribisl
Oct 12, 2019·Preventing Chronic Disease·Jessica A KulakGary A Giovino
Jan 9, 2020·Translational Behavioral Medicine·Kar-Hai ChuTess Boley Cruz
Jan 10, 2021·The Journal of Adolescent Health : Official Publication of the Society for Adolescent Medicine·Alexandra LoukasCheryl L Perry
May 21, 2021·Healthcare Informatics Research·Adnan Muhammad ShahAbdul Qayyum
May 5, 2021·Pediatrics·Saida I CoreasEliseo J Pérez-Stable
Mar 13, 2019·Pediatrics·Jeremy E DrehmerJonathan P Winickoff

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