Understanding the vector in order to plan effective tobacco control policies: an analysis of contemporary tobacco industry materials.

Tobacco Control
Anna Gilmore

Abstract

This paper builds on tobacco document research by analysing contemporary materials to explore how the global tobacco market has changed, how transnational tobacco companies (TTCs) are responding and the implications for tobacco control. The methods involved analysis of a variety of materials, including tobacco company annual reports, investor relations materials, financial analyst reports, market research reports and data. Once China, where TTCs have little market share, is excluded, global cigarette volumes are already declining. Nevertheless, industry profits continue to increase. This pattern is explained by the pricing power of TTCs-their ability to increase prices faster than volumes fall, a consequence of market failure. Pricing power is now fundamental to the long term future of TTCs. Consequently, and in light of growing regulations, the business model of the TTCs is changing. Product innovation is now a key marketing technique used to drive consumers to buy more expensive (ie, profitable) premium cigarettes. Contrary to established wisdom, high tobacco excise rates, particularly where increases in excise are gradual, can benefit TTCs by enabling price (profit) increases to be disguised. Large intermittent tax increases...Continue Reading

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Citations

May 7, 2013·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Felipe MacíasCarme Borrell
Nov 16, 2012·Tobacco Control·Crawford MoodieAllison Ford
Aug 12, 2014·The Lancet Global Health·Neil PearcePaolo Vineis
Oct 29, 2014·Globalization and Health·Martin McKeeNeil Pearce
Sep 18, 2015·Journal of Public Health Policy·Neil PearcePaolo Vineis
Mar 22, 2016·Global Public Health·Benjamin HawkinsKelley Lee
Feb 3, 2015·Global Public Health·Derya Gultekin-Karakas
Mar 4, 2014·Social Science & Medicine·Dorie E ApollonioLisa A Bero
Oct 7, 2015·Tobacco Control·Philip GendallRichard Edwards
Feb 1, 2017·Global Public Health·Jappe EckhardtKelley Lee
Oct 24, 2017·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Crawford MoodieRichard Purves
Feb 28, 2018·BMC Public Health·Seda Keklik, Derya Gultekin-Karakas
May 17, 2019·Revista Panamericana De Salud Pública = Pan American Journal of Public Health·Vivian L Ellis, Olga V Milliken
Nov 27, 2019·Tobacco Induced Diseases·Jennifer L BrownJoanna E Cohen
Sep 8, 2017·Substance Abuse Treatment, Prevention, and Policy·Min GongWilliam G Shadel
Aug 11, 2021·Tobacco Control·Zaineb Danish SheikhAnna B Gilmore

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