Understanding Why Pictorial Cigarette Pack Warnings Increase Quit Attempts

Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine
Noel T BrewerKurt M Ribisl

Abstract

Our randomized trial found that pictorial cigarette pack warnings elicited more quit attempts than text-only warnings. In the current study, we sought to identify psychological mechanisms that explain why pictorial cigarette pack warnings change behavior. In 2014 and 2015, we recruited 2,149 adult smokers in NC and CA, USA. We randomly assigned smokers to receive on their cigarette packs for 4 weeks either a text-only warning (one of the USA's current warnings on the side of cigarette packs) or a pictorial warning (one of the USA's proposed text warnings with pictures on the top half of the front and back of cigarette packs). Pictorial warnings increased attention to, reactions to, and social interactions about cigarette pack warnings (all p < .05). However, pictorial warnings changed almost no belief or attitude measures. Mediators of the impact of pictorial warnings included increased attention, negative affect, social interactions, thinking about the warning and harms of smoking, and intentions to quit (all p < .05). Analyses also found that pictorial warnings led to greater avoidance of the warnings, which was associated with more quit attempts (p < .05). Pictorial warnings increased quit attempts by eliciting aversive reac...Continue Reading

Associated Clinical Trials

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Citations

Jul 26, 2018·International Journal of Environmental Research and Public Health·Jennifer R MendelNoel T Brewer
Oct 16, 2018·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·Sabeeh A BaigNoel T Brewer
Nov 20, 2019·Health Education & Behavior : the Official Publication of the Society for Public Health Education·Andrea C JohnsonDarren Mays
Mar 18, 2020·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·Anna H Grummon, Noel T Brewer
Mar 24, 2020·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Jessica K PepperDavid B Portnoy
May 21, 2020·PLoS Medicine·Anna H Grummon, Marissa G Hall
Jun 9, 2020·Addiction·Carlos Sillero-RejonOlivia M Maynard
Jul 12, 2019·Tobacco Control·Noel T BrewerKurt M Ribisl
Jan 16, 2020·International Journal of Environmental Research and Public Health·Ashini WeerasingheErin Hobin
Jun 23, 2020·Human Communication Research·Seth M NoarNoel T Brewer
Oct 17, 2020·Journal of Health Communication·Jennifer C MorganJoseph N Cappella
Nov 15, 2020·Tobacco Control·Anna H GrummonNoel T Brewer
Feb 7, 2021·International Journal of Environmental Research and Public Health·Jun Hyun Hwang, Soon-Woo Park
Apr 15, 2021·American Journal of Preventive Medicine·Sarah D KowittLeah M Ranney
Apr 21, 2021·Preventive Medicine·Marissa G HallLindsey Smith Taillie
Jun 3, 2021·Nicotine & Tobacco Research : Official Journal of the Society for Research on Nicotine and Tobacco·Erin L SutfinBeth A Reboussin
Aug 21, 2021·Annals of Behavioral Medicine : a Publication of the Society of Behavioral Medicine·Andrea C JohnsonDarren Mays
Sep 24, 2021·Journal of Behavioral Medicine·Andrea C JohnsonDarren Mays
Oct 7, 2019·American Journal of Preventive Medicine·Anna H GrummonNoel T Brewer

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