Univerzalni model procesa kot orodje v antropologiji digitalizacije: nov pogled na generacije X, Y, Z

Špela Tertinek, Drago Bokal

Abstract

The universal process model is the common denominator between a society and an individual and their understanding of the world. In this paper, we adapt the universal process model for the anthropological content, and we demonstrate the use cases, which are based on the anthropological literature. We introduce the concept of a thinking subject, which represents the anthropological specialization of the universal process model, and we adapt it with the definition of measurable spaces and operators of the universal model. Such adjusted model is the basis for sociological research into the effect that the prevailing digital tools have on the decision making of the individual and society. With the new tool we propose the introduction of a new research topic: Anthropology of digitalization. Anthropological questions regarding this topic are posed in companies, which are introducing the digital transformation, but the general open societal questions on this topic are concerning the issue of the division of modern society on the generations of predigital era and the digital generations X, Y and Z.

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