Use of Baidu Index to Track Chinese Online Behavior and Interest in Kidney Stones

Risk Management and Healthcare Policy
Tengteng WangXunbo Jin

Abstract

Baidu, currently the top online search tool in China, has developed an internet search trends gathering and analysis tool called the Baidu Index. The aim of this study was to explore the value of the Baidu Index for monitoring online kidney stones-related information-seeking behavior and understanding of population features and priorities in China. The Baidu Index was queried using the term "kidney stones" for the period 2014-2018. The search volume was recorded as well as a demand graph, with a geographic and demographic distribution. For surgical treatment modalities, the medical term "extracorporeal shock wave lithotripsy (ESWL)" was analyzed and then compared to the term "kidney stone surgery" to assess changes. The search trend for the term "kidney stones" remained sustained growth over time. Searches were mostly presented by the age 20-49, in males in the south of China. The demand graph indicated that the diagnosis, followed by the treatment, and dietary control of kidney stones had received the most attention. The search volume related to ESWL showed a similar increasing trend, but was searched with a greater volume than the term "kidney stone surgery" for most of the last 5 years. The Baidu Index is a useful tool to tr...Continue Reading

References

Apr 5, 2003·Kidney International·Kiriaki K StamatelouGary C Curhan
Sep 1, 2005·International Journal of Medical Informatics·Michele L Ybarra, Michael Suman
Jul 16, 2008·Proceedings of the National Academy of Sciences of the United States of America·Tom H BrikowskiMargaret S Pearle
Apr 14, 2012·European Urology·Charles D ScalesUNKNOWN Urologic Diseases in America Project
Oct 23, 2014·PloS One·Sudhakar V NutiKarthik Murugiah
Aug 5, 2018·Urology·Paulette Cutruzzula DreherJustin I Friedlander
Jan 11, 2019·Journal of Endourology·Kyung Jin ChungBenjamin I Chung

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