Users' preferences and perceptions of the comprehensibility and readability of medication labels

PloS One
Emilia da Silva PonsTatiane da Silva Dal Pizzol

Abstract

To evaluate the labeling preferences of medication users and characterize their perceptions of the comprehensibility and readability of medication labels. We conducted a population-based cross-sectional study of medication users aged 18 years or older in 10 Brazilian capital cities. Perceptions of the comprehensibility and readability of medication labels in relation to sociodemographic characteristics were evaluated by Poisson regression models with robust variance. Labeling preferences were assessed through questions addressing possible improvements and through the use of digitally simulated packages. Of 6,255 medication users interviewed, more than half found it difficult or very difficult to read (50.8%) and/or understand (52.0%) medication labels. Difficulties were more pronounced for participants aged 40 years or older, with lower levels of education, and non-whites. Increasing the font size (93.7%), describing the indications for use (95.9%) and contraindications (95.6%) on the label, and highlighting the expiration date (96.3%) were the most widely accepted improvements. In the evaluation of simulated packages, users preferred factors that improved readability, such as increased font size, use of graphic elements and co...Continue Reading

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Citations

May 11, 2021·African Journal of Primary Health Care & Family Medicine·Jeanne HeynsAngeni Bheekie

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Software Mentioned

ANVISA
SPSS Statistics

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