Using a television programme as a tool to increase perceived awareness of mental health and well-being - findings from 'Our Mental Health ' survey

Irish Journal of Psychological Medicine
N McTernanE Arensman

Abstract

International research shows that media can increase knowledge, raise public awareness and reduce stigma relating to mental health. Following the broadcast of a documentary on national television featuring interviews with young people who had experienced mental health difficulties and suicidal behaviour, an anonymous online survey, aimed at examining public perceptions of the impact of a television documentary, was conducted, using a mixed methods approach. 2311 people completed the survey. Of those who watched the documentary and answered the closed questions (n = 854), 94% stated that the documentary will positively impact young people's mental health and well-being. The majority (91%) stated that the documentary will encourage young people to talk to someone if experiencing difficulties and 87% indicated it will help to reduce stigma associated with mental health. Viewers had a 5% higher level of intention to seek help than non-viewers. Participants indicated that the identifiable personal stories and discourse around stigma and shame, and the increased understanding and awareness gained, had the most profound impact on them. These findings indicate that a documentary addressing mental health and suicidal behaviour, which in...Continue Reading

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