Using conjoint analysis to examine the importance of hearing aid attributes

Ear and Hearing
Hartmut MeisterHasso von Wedel

Abstract

To introduce conjoint analysis (CA) as a method to explain choice decisions of hearing aid users and to measure the contributions of different hearing aid attributes involved. The study was conducted using CA, a method that is well established in marketing, but has not been used for hearing aid research. CA examines the contributions (importance) various attributes make to overall preference judgements. It is based on the premises that objects (i.e., hearing aids) can be described as different combinations of several attributes. The relative importance of the attributes is estimated from integral judgements of hypothetical hearing aids. The advantages of CA are a more realistic presentation of complete products instead of isolated attributes and the consideration of trade-offs between the features. The following attributes selected from 12 features in a prestudy were included in the application: speech perception in quiet, speech perception in noise, handling, sound quality, localization, and feedback. 93 randomly chosen experienced hearing aid wearers participated in the survey. It was found that the attributes concerning speech perception were by far most important. Speech discrimination in quiet and in noise were almost equa...Continue Reading

References

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Aug 31, 1999·Ear and Hearing·R M Cox, G C Alexander

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Citations

May 5, 2006·Ear and Hearing·Sharbal Musa-ShufaniHartmut Meister
Nov 6, 2007·Ear and Hearing·Elizabeth FitzpatrickIsabelle Gaboury
May 13, 2008·Ear and Hearing·Janneke P C GruttersLucien J C Anteunis
Dec 14, 2004·European Archives of Oto-rhino-laryngology : Official Journal of the European Federation of Oto-Rhino-Laryngological Societies (EUFOS) : Affiliated with the German Society for Oto-Rhino-Laryngology - Head and Neck Surgery·Hartmut MeisterMartin Walger
Aug 16, 2003·International Journal of Audiology·Hartmut Meister, Hasso von Wedel
Aug 26, 2015·Expert Review of Medical Devices·Grahame Wilkinson, Michael Drummond
Sep 29, 2004·Value in Health : the Journal of the International Society for Pharmacoeconomics and Outcomes Research·Michael AristidesNikos Maniadakis
Mar 9, 2004·Trends in Amplification·Lena L N WongBradley McPherson
Apr 20, 2012·Trends in Amplification·John F P BridgesJohn K Niparko
Nov 27, 2010·Trends in Amplification·Hartmut MeisterMarkus Meis
Jun 21, 2013·Journal of Speech, Language, and Hearing Research : JSLHR·Pamela E SouzaNamita Gehani
Aug 10, 2002·Otology & Neurotology : Official Publication of the American Otological Society, American Neurotology Society [and] European Academy of Otology and Neurotology·Hartmut MeisterHasso von Wedel

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