Utilization and Impact of Social Media in Hand Surgeon Practices.

Hand : Official Journal of the American Association for Hand Surgery
Garret GarofoloJack Choueka

Abstract

Background: Social media is an effective tool to enhance reputation and brand recognition and is being used by more than 40% of patients when selecting a physician. This study aimed to evaluate the use of social media in hand surgeon practices, and to assess the impact that one's social media presence has on physician-rating website scores (PRWs). Methods: Randomly selected hand surgeons from across the United States were identified. Sequential searches were performed using the physicians name + the respective social media platform (Facebook, LinkedIn, YouTube, Twitter, Instagram, personal website, group website). A comprehensive social media utilization index (SMI) was created for each surgeon. Utilizing descriptive statistics, we assessed the effect of social media on the PRW. Results: A total of 116 board-certified hand surgeons were included in our study. The sample identified 10.3% of the population used Facebook, 1.7% used Twitter, 25.8% used YouTube, 22.4% used LinkedIn, 27.5% used a personal website, and 36.2% used a group website, 0% used Instagram. The average SMI was 1.53 ± 1.42 (0-6). Physicians with a personal website received higher Healthgrades scores than those without one (P < .05). Analysis of SMI demonstrated...Continue Reading

References

Jul 3, 2008·Health Promotion International·James A Smith, Steve Robertson
Nov 5, 2011·Orthopedics·Orrin I Franko
Nov 18, 2011·Journal of Medical Internet Research·Bassam KadryAlex Macario
Apr 13, 2012·Orthopedics·Jenine SalehKhaled J Saleh
May 2, 2012·The American Surgeon·Michelle C AzuAparna H Kolli
Nov 24, 2012·The Journal of Hand Surgery·Scott D LifchezJonathan L Tueting
Sep 24, 2014·Pediatrics·David A HanauerMatthew M Davis
Oct 16, 2014·Orthopedic Reviews·Emily CurryElizabeth Matzkin
Aug 26, 2015·The Journal of Hand Surgery·Julie Balch SamoraUNKNOWN American Society for Surgery of the Hand Ethics and Professionalism Committee
Jan 13, 2016·The Journal of Hand Surgery·Samir K Trehan, Aaron Daluiski

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Citations

Oct 2, 2019·World Journal of Orthopedics·Nathan H VaradyItai Gans
Jan 26, 2021·The Journal of Hand Surgery·Louis C GrandizioJoel C Klena
Jan 6, 2021·Clinical Spine Surgery : a Spine Publication·David N BernsteinAddisu Mesfin
Jan 1, 2022·Hand : Official Journal of the American Association for Hand Surgery·Justin E TangAmanda Walsh

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