Vicious viruses and vigilant vaccines: effects of linguistic agency assignment in health policy advocacy

Journal of Health Communication
Robert A BellMarko Dragojevic

Abstract

Studying the effect of a fictitious policy editorial advocating mandatory vaccination of youth against human papillomavirus (HPV), the authors hypothesized that linguistic assignment of agency to HPV (e.g., "HPV preys on millions of people") would increase perceptions of its severity, relative to a comparable message that assigned agency to humans (e.g., "Millions of people contract HPV"). In addition, the authors predicted that HPV vaccines would be perceived as more effective when agency was assigned to vaccination (e.g., "Vaccination guards people") rather than to humans (e.g., "People guard themselves through vaccination"). University students (N = 361) were randomly assigned to read one of four versions of the editorial defined by a 2 ×2 (Threat Agency × Immunization Agency) factorial design and thereafter completed a questionnaire. When agency was assigned to the virus or the vaccine, HPV was perceived as a more severe threat, vaccination was perceived as more effective, and people were more in favor of mandatory HPV vaccination. The authors concluded that linguistic agency assignment bestows potency to the agent, thereby making threats more alarming and medical interventions seem more effective.

References

Mar 1, 1960·American Journal of Public Health and the Nation's Health·I M ROSENSTOCK
May 3, 2007·JAMA : the Journal of the American Medical Association·Lawrence O Gostin, Catherine D DeAngelis
Jan 18, 2011·Current Opinion in Immunology·Sjoerd H van der Burg, Cornelis J M Melief
Apr 6, 2011·Molecular Carcinogenesis·Jae Hong NoYong-Sang Song
Aug 28, 2012·Health Promotion Practice·Timothy Edgar, Julie E Volkman
Dec 12, 2012·Journal of Health Communication·Matthew S McGloneJoseph McGlynn
Sep 11, 2013·Journal of Health Communication·Robert A BellMarko Dragojevic
Sep 1, 1975·The Journal of Psychology·Ronald W Rogers

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Citations

Mar 10, 2016·Journal of Health Communication·Elizabeth M GlowackiRobert A Bell
Feb 2, 2018·Health Communication·Joseph McGlynn, Matthew S McGlone
Nov 18, 2020·Health Communication·Haijing Ma, Claude H Miller
May 6, 2021·American Journal of Health Promotion : AJHP·Xizhu XiaoPorismita Borah

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